i understand your argument. But it's about choice and preference. The big 3 had it good in the early days. They were king of the hill and started to make crap by the 1980s. They practiced something called planned obsolescence, designing a product with a limited lifespan, so that replacement would occur more frequently. They felt that they had little competition, so they were complacent when it came to quality control. This happened in other industries too. Then imports became popular, mainly due to the hubris and arrogance of the Big 3 executives. The Big 3 are changing; they have to because of the competition. It's the survival of the fittest. I believe in American design and engineering because I went to a top-notch American university where the Big 3 recruit engineers from. I studied with these folks. Now as to folks preferring imports and trash talking the domestics, this happens everywhere. There are some folks in Germany who like American cars (Cadillacs). There are some folks in Japan who like American and German cars. It's all a matter of preference. You are correct in stating that it affects the American economy. Yet the Americans who help assemble Toyotas, Hondas, Nissans, and BMWs are grateful that they can get skilled jobs in areas that the Big 3 won't come near. Their income gets spent on housing, cars, food, etc. The local economy is improved. People are happy. Yes, some of the profit is sent back to corporate in Japan and Germany. But because of NAFTA and Mexico's proximity, the Ford Fusion, Chrysler PT Cruiser, and Chevrolet HHR are built in Mexico. Many Big 3 and Japanese-brand cars are assembled in Canada. It's the right policy for America to have open markets and not practice neo-mercantilism. Only the pickup market is protected with a 25% tariff (due to a tiff with VW decades ago). Other imported cars have a 2.5% tariff. Unlawful trade is policed fairly by U.S. authorities - dumping and currency exchange rate manipulation is investigated properly. Consumers are voting with their pocketbooks. There's nothing for the government to stop. It's time for the Big 3 to shape up, and I believe they are and will continue to do so. The worst that could happen is that the U.S. will become like the U.K. - all the mainstream domestic manufacturers there failed and/or were bought out by foreign firms. That would be a sad day in American automotive history if that ever happened. But business is about supply and demand. And demand relates to quality and perception. Brand equity is difficult to repair. If the Big 2.5 make and sell practical high-quality cars, the word will get out, and the domestics will be popular again. But the Japanese and Germans are smart folks also.
We shouldn't buy Big 2.5 cars just because they're from American companies. The Big 2.5 got into the mess they're in through mismanagement, not through some sinister ploy. It's up to them to convince the public that they've changed; that their cars are not the hunk of junk they produced in years past. Let's look at the American television manufacturing industry of yesteryear - all sold to foreign companies. We may have lost ground in electronics, but we're tops in computer engineering, software, and aerospace. You win some, you lose some. I hope we win the car war. But if Ford and GM cannot keep up, well...too bad for them. Somebody is bound to fail in a free economy. Things change. We adjust and move on. I hope GM and Ford improves for the sake of the country's morale. But financial stability has to be a result of consumers' choice, not patriotism. Look at the UK. Ford is the number one brand there. In China, it's VW and Buick. In India it's Maruti (Suzuki) (and Hyundai is a distant second). In Russia, Japanese-branded cars and Hyundai are popular. Russians have been giving up Russian brands steadily because of quality issues. Let people choose what they like. i personally own a volvo and jaguar. Both companies are owned 100% by Ford. So am I buying American and helping the American economy? Not really. It doesn't matter to me. Foreign cars are not always better. I know this because I have owned Japanese, Korean, American, and European brands. Also buying a foreign car may hurt the American manufacturers, but not the economy. Foreign firms create jobs for the delivery folks, dealers, sales people, repair people, assembly workers, administrative employees, etc. They also make the Big 3 try harder and improve.